Grey London hires Tarek Sioufi as Chief Strategy Officer


Grey London has announced that Tarek Sioufi is set to become the agency’s new Chief Strategy Officer, joining from Media.Monks.

He will take on his new role in June 2023, reporting to President & Chief Creative Officer Laura Jordan Bambach and Global Chief Strategy and Data Officer Jonathan Lee.

Sioufi will be responsible for leading the agency’s investment in strategic and creative excellence. He will also help steer the agency as part of its core executive team, working across all of its clients.

Tarek Sioufi

At Media.Monks, Sioufi spent two years working as Global Executive Strategy Director.

During his time at the agency he was instrumental in building out the company’s global creative offering, working for clients including Toblerone (Mondelez), Adez (Coca-Cola), BrewDog, Netflix, Havaianas, RobinHood, Shure, WhatsApp (Meta) and more.

Prior to joining Media.Monks, Sioufi worked in senior roles at several high-profile creative agencies, including The Brooklyn Brothers, where he was Chief Strategy Officer and Head of Strategy.

In the seven years he worked for The Brooklyn Brothers, he was involved in standout campaigns including “The new agenda” for The Financial Times, which called on leaders to drive progress in the boardroom and broader society, and “This is parenthood” for WaterWipes, which challenged the damaging ideals of perfect parenting.

He has also worked for agencies such as Wieden + Kennedy London and Fallon London, where he was Strategy Director, and as a Senior Strategist for Sid Lee Amsterdam & Carat Global.

While at Wieden + Kennedy, he led the agency’s biggest account – Sainsbury’s – through the pandemic.

During this time, the agency created the brand’s most talked about Christmas campaign, “Food is home. Home is Christmas.”

Sioufi said he is passionate about making the advertising industry more diverse and has been involved with Brixton Finishing School acting as a tutor and mentor for the past two years.

During his time at The Brooklyn Brothers, he also co-founded Night School – one of the first agency DE&I initiatives designed to attract more diverse talent into the creative industries.

While he is no longer involved, the scheme is now in its fourth year and works as a springboard for individuals from underrepresented ethnicities and backgrounds to get into full-time roles at agencies, marketing departments and production companies.

Laura Jordan Bambach, President & Chief Creative Officer of Grey London, said: “Tarek is a brilliant strategist who has spanned many different aspects of the craft through the years.

“He’s dynamic, knowledgeable and brings a wealth of wisdom and ideas to the agency. Plus, he’s one of the humblest people in the business. He will help us supercharge our drive for creative excellence across the business.”

Commenting on his appointment, Sioufi said: “After meeting Laura and the rest of the team at Grey, it became immediately obvious that something truly special was brewing there.

“We share an insatiable appetite to push the boundaries of commercial creativity, a desire to make the work of our lives and a real need to have fun doing it.”

“The team have built and nurtured a culture that is already making that happen and the opportunity to write the next chapter of Grey London’s illustrious history with them was too good to turn down.

“I’m looking forward to making a little creative mischief with the agency and our clients.”