Greenpark, a leading performance-driven content agency, today announced the hire of Sam Barker as its new Head of Omnichannel Search & Insights to enhance Greenpark’s search expertise in an ever-evolving digital landscape.
Head of Omnichannel
The push for omnichannel expertise demonstrates Greenpark’s dedication to a holistic approach in search marketing.
Understanding the diverse digital touchpoints in the customer journey has become critical now more than ever, leading to the need for Barker’s appointment.
Barker will oversee all SEO teams and projects across EMEA and the US, reporting directly to Managing Director Chris Pearce.
He brings over a decade of experience in search having most recently helped lead the SEO proposition at Dentsu.
His career spans various sectors including B2C e-commerce and B2B finance, with notable clients such as ASDA, Uniqlo, JP Morgan and Santander.
“I was super impressed by Greenpark’s dedication to help brands navigate the complexities of modern search, particularly given their belief in multiple platforms playing a pivotal role in consumer engagement”, Barker said.
“Additionally, my passion for SEO aligns perfectly with Greenpark’s focus on earned and owned strategies.”
Chris Pearce, Managing Director at Greenpark said: “The pivot to omnichannel search is a great opportunity for us to grow our capabilities and deliver better value for our clients, and Sam is perfectly placed to drive this.
“By leveraging insights across various channels, we can build compelling content strategies that resonate with diverse audiences.”
This hire follows a wave of additional recent senior appointments, including Chris Pearce as Managing Director, Senior Account Directors, Brad Luo and Kivia Martins and Social Media Director, Alicia Van Coillie, further strengthening Greenpark’s leadership team as the agency continues its growth trajectory.