Google Chromebook, in collaboration with the launch of the exciting new Disney+ Star Wars series Andor, coming to Disney+ 21 September with a three-episode premiere, has launched a new creative campaign to highlight the laptop as the most unexpectedly powerful.
Chromebook and Andor
Working with creative agency, B-Reel Stockholm, the campaign tells the story of rebels – those who fight to save the galaxy and those who choose a smarter and more exciting laptop to help them solve life’s little problems, such as finding the time to binge watch the new Star Wars series.
The campaign video shows two parents on a secret mission to get their kids to bed on time so that they can watch the highly anticipated series on Disney+.
The campaign encourages people to “Let nothing come between you and the rebellion.”
Lylle Breier, SVP Global Marketing Partnerships at Walt Disney Studios, said: “As audiences around the world are introduced to the first spy thriller in the Star Wars galaxy, we are so excited to collaborate with Google Chromebook on a campaign that leans into the excitement for this epic series and the need for everyone to make time to watch how Cassian became our rebel hero.”
The tongue-in-cheek video follows the interaction between two parents as they utilise their Chromebook’s features to message each other, share links, use apps and conspire in getting the kids into bed on time so they can watch “Andor” in peace.
Zack McDonald, Executive Creative Director at B-Reel, said: “Some heroes lead the rebellion and save the galaxy from the evil clutches of the Empire.
“Some heroes use the power of Chromebook to outsmart their kids and sneak in a date night to binge an epic new show. This campaign is a love letter to both.”
The international campaign will run across the US, UK, Germany and France, launching w/c 12th September across digital and social media and YouTube.
Stephanie Spagnolo, Product Marketing Manager, Chromebooks EMEA, said: “Bringing together two of the biggest brands in the galaxy is no mean feat.
“Thanks to the creative partnership with our agency B-Reel we are able to tell a sweet and relatable story of rebellion that connects the power of Chromebook with the exciting launch of “Andor” on Disney+.”