GoHenry – the money app helping kids learn to earn, save, spend and invest – has today launched ‘Invest In Me’, a nationwide campaign designed to dismantle the barriers that prevent parents investing for their children’s futures and put Junior Stocks and Shares ISAs on the national agenda.
GoHenry campaign
At the centre of the campaign is ‘Blink and I’ll be big’ – a first-of-its-kind AI experience* that flips the classic staring contest on its head to fast-forward a child’s likeness to age 18 and show what, for example, £5 a month could grow to over that time with a GoHenry Junior Stocks and Shares ISA.
Bringing to life the benefits of early investing, ‘Invest In Me’ coincides with the government-backed Invest for the Future campaign and is built to move UK families beyond cash savings and make long-term investing feel achievable rather than intimidating.
Alongside being able to try out ‘Blink and I’ll be big’ on GoHenry’s website and in-app, the ‘Invest In Me’ campaign will appear in 650 outdoor locations nationwide, spanning roadside and railside billboards, bus lenticulars and supersides, TFL Underground, and digital screens across shopping centres, cinemas and motorway service stations.
It will also include connected TV, social media and influencer activity.
A second burst will take place during the back-to-school period, anchored by a two-week, real-world ‘Invest In Me’ pop up at Bluewater Shopping Centre, where families will be able to experience ‘Blink and I’ll be big’ in person.
Creative was developed entirely by the GoHenry in-house team, with media planning and buying by Beyond – in their first piece of work since being appointed media agency of record by the brand earlier this year.
Nexus Studios oversaw the build of the ‘Blink and I’ll be big’ AI experience and experiential.
Kasia Leyden, Global CMO for GoHenry, said: “With this campaign, one blink and you see exactly what today’s £5 can become when your kids turn 18. That’s the mindset shift we’re here to make with this campaign.
“GoHenry has always helped kids learn how to manage money. Now we’re helping families grow it too.”
GoHenry’s Junior Stocks and Shares ISA is built to be an easy, first step into investing. It offers a single, diversified fund managed by Vanguard, with contributions starting from just £1 to allow any family to begin investing in their child’s future.
In 2025, parents and relatives contributed an average of £27.54 per month into their kid’s GoHenry Junior Stocks & Shares ISA.