GO! names Conor McNeilly as first Head of Data & Marketing Intelligence


GO!, the fast-growing UK marketing intermediary has appointed Conor McNeilly as its inaugural Head of Data & Marketing Intelligence, solidifying its commitment to shaping the future of brand-agency partnerships.

Conor McNeilly

McNeilly’s extensive experience spans both brand and agency landscapes including Customer Analytics Manager at The Very Group and Senior Data Analyst at M&C Saatchi Performance, meaning he is uniquely positioned to spearhead GO!’s data-driven initiatives and enhance the value they deliver to their clients and partners.

As the Head of Data & Marketing Intelligence, McNeilly’s role will encompass multiple strategic responsibilities and will play a pivotal role in GO! uncovering and sharing richer insights, industry analysis, trends, and intelligence with GO! Network Member agencies and the in-house marketing teams that utilise the innovative GO! Network model.

The new role will enable the company to refine and expand the services and technology they offer that in turn can enhance GO!’s service provision.

McNeilly’s expertise will be instrumental in identifying market opportunities by analysing historical briefs and automating the delivery of key trigger intelligence, helping GO!’s specialist brand partnerships managers anticipate when brands require their support and services.

“We are excited to welcome Conor to our team. His diverse experience brings an invaluable perspective that aligns perfectly with our commitment to fostering exceptional brand-agency relationships,” said Russell Oakley, Managing Director of GO!.

“His expertise in data and marketing intelligence analytics and his deep-rooted understanding of both sides of the marketing ecosystem positions him as a catalyst for collaboration, enabling us to foster synergies that resonate on brand and agency fronts and will undoubtedly empower GO! to offer more insightful and data-backed guidance to our clients.

“As we continue to evolve and expand our services, Conor’s insights will drive internal optimisation, informed decision-making, and strategic growth.”

On joining the business, McNeilly said, “I’m glad to be joining The GO! Network at such an exciting time in the business. I’m looking forward to using my knowledge and experience to enhance data driven decision-making in a way that further embeds GO!’s client-centric culture.”

McNeilly’s appointment represents a pivotal step forward for GO!, amplifying their capacity to empower brands and agencies alike with strategic, data-driven insights, the company said.

His joining underscores the company’s dedication to innovation and reinforces their position as a pioneering force in the marketing intermediary landscape.