Go Inspire appoints Strategic Account Director


Marketing performance agency, Go Inspire, a Xerox company, has announced the recruitment of Jo Scott as Strategic Account Director in Connect, their charity-specialist division. 

The tactical hire comes at a crucial time for the group as it seeks to close the loop on its integrated ecosystem to support its charity sector clients’ revenue growth.

Jo Scott

Scott joins the Go Inspire Connect division under the leadership of Managing Director, Clare Davidson. 

She brings a wealth of cause and prize-led fundraising experience in the charity sector following over 20 years at Woods Valldata.

During this time Scott has worked with a wide range of charities including Macmillan Cancer Support, the RNLI, The Air Ambulance Service, RNIB and Marie Curie helping them to deliver their fundraising activities.

In her new role at Go Inspire Connect, Scott will cover several distinct areas including development of retention and acquisition strategies, creative direction, defining test plans and program optimisation and growth.

Scott will oversee delivery of best-in-class print and direct mail, using compelling creative and innovative formats, whilst ensuring that Go Inspire’s charity clients benefit from market leading knowledge on how to plan and execute a successful campaign. 

She will use her understanding and experience of the sector to define bespoke strategies and testing plans focused on achieving fundraising goals.

Scott said: “I had collaborated on the delivery of campaigns for several charities with Go Inspire in the past, and I was impressed by the creativity of the communications being produced by the Go Inspire team.

“The drive and commitment I saw from the team to go the extra mile for their clients really resonated with my own approach to delivering exceptional customer service. It is a team I wanted to be part of.”

Clare Davidson, Managing Director at Go Inspire Connect, said: “I am delighted to welcome Jo to Go Inspire Connect as we grow our strategic fundraising proposition. 

“Jo has an exceptional track record in delivering above and beyond for charity clients and we look forward her sharing her expertise with our teams and clients, as well as bringing a fresh perspective to the management team.”