GMB shows solidarity with England team via OOH screens

GMB The Printworks Manchester 160721

ITV’s Good Morning Britain GMB demonstrated solidarity with the England football team today (16 July) following a racism row over last weekend’s Euro2020 final.

The morning show with live sequences featuring a powerful message which was carried across Ocean Outdoor digital screens in Manchester and Birmingham.

GMB support message

The message, ‘Win Together – Lose Together – We All Stand Together’, appeared on the Manchester Printworks and Two Towers Birmingham as GMB presenters reflected on the highs and lows of the UEFA Euro 2020 tournament.

Moreover, creative ended with the very clear message that the love and support of many has overcome the blatant racism of the few.

Ocean joint managing director Phil Hall said: “Ocean has an extremely close relationship with sport and football in particular. The events following the Euros on Sunday were shocking. 

“After a really tough week, we stand proud with the England team and shoulder to shoulder with Good Morning Britain and the rest of the industry in the condemnation of racism.”

GMB Two Towers Birmingham
Kick It Out: GMB sends message of support to England team via Ocean’s billboards.

Three England players, Marcus Rashford, Jadon Sancho and Bukayo Saka, all missed penalties during the nail biting final of the European football tournament last Sunday.

Despite their heroic efforts all three players became the target of racist abuse, mainly on social media, although a street art painting of Rashford was also defaced amid the row.

Many others, though, have come out in support of the players and it is now hoped that the row could lead to a sea-change in attitudes within the sport and beyond.