Global names Mia Mulch as Programmatic and Data Director for DAX

mia mulch dax

Global, the Media & Entertainment group, has today announced Mia Mulch as its new Programmatic and Data Director for DAX, the company’s market leading, data-driven advertising platform that operates in the UK, the US and Canada.

Mia Mulch

An established leader in the digital media community, Mulch brings more than 15 years of experience to the position, most recently as Managing Director for Omnicom Media Group’s programmatic division in the UK. 

There, she led the business’s growth and innovation, delivering product differentiation to clients, and established an inventory team to strengthen connections between publishers and advertisers in programmatic media.

Mulch will join Global next month to lead DAX’s international programmatic and data projects, reporting to Mark Halliday, Director of DAX.

Mike Gordon, Global’s Chief Commercial Officer, said: “With unrivalled industry knowledge and experience, Mia will be a fantastic addition to our world-class team and will be instrumental in helping DAX deliver its ambitious plans, across multiple territories, in the year ahead.”

Commenting on her appointment, Mulch said: “I am thrilled to be joining the DAX team to help grow the programmatic and data capabilities for advertisers across markets. 

“With the continued growth of digital audio and podcast consumption, and with outdoor advertising increasingly becoming programmatically traded, it’s an exciting time to join such an ambitious company and to have an opportunity to grow, innovate and lead in this space.”

Global’s radio and digital brands, combined with outdoor and DAX, enables brands, agencies and advertisers to easily reach audiences at scale.