Global Partnership management platform, impact.com, said it grew in the second quarter, due mainly to global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as the global standard platform to manage all types of partnerships.
During the quarter, impact.com welcomed nearly 400 new clients including leading brands SeatGeek, Daily Harvest, and USAA.
The creator economy has significantly expanded and is estimated to double in size over the next five years to $480 billion by 2027 from $250 billion today.
Analysts expect spending on influencer marketing and platform payouts fuelled by the monetisation of short-form video platforms to be the primary growth drivers of the creator economy.
“The rising creator economy and the potential of direct and longer-term partnerships are propelling us forward, and reinforcing our commitment to being the catalyst for transformation, enabling brands, affiliates, influencers, and creators to forge powerful connections that resonate with consumers globally,” said David A. Yovanno, CEO of impact.com.
“Together, we’re shaping a future where partnerships are not just empowering clients to achieve significant and sustainable business growth, but a cornerstone of authenticity and trust between brands and consumers.”
During the quarter, impact.com announced the launch of the new impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage and scale full-funnel influencer marketing programs from a single interface.
The new technology simplifies and improves the user experience for both brands and creators.
According to research also launched in partnership with Adweek, both brands and creators reveal their needs and biggest challenges when forming successful partnerships. impact.com also released first-party research on what consumers value when engaging with influencers in its State of Influencer Marketing in 2023 report.