Ginsters owner Samworth Brothers hands media account to the7stars

Samworth Brothers

Ginsters Cornish Pasty owner, Samworth Brothers, has awarded its consolidated media account to the7stars. 

The appointment follows a competitive pitch process managed in-house and held entirely remotely.

Samworth Brothers

The7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand portfolio for the Leicester-based business.

As well as the Ginsters brand, the foodmaker also owns the Soreen malt loaf and Melton Mowbray pork pies brands.

Bethan Brown, Group Development Director at Samworth Brothers said: “The7stars demonstrated a real knowledge and passion for our business and we look forward to working with them on our consolidated media account as we look to drive our next phase of growth.”

Anuschka Clarke, Managing Partner at the7stars added: “As a fourth-generation family business Samworth Brothers have a fantastic product and brand range with tons of growth potential. 

“We are delighted to be on board and look forward to supporting their plans for the business with fresh thinking and digital expertise.”

Samworth Brothers was founded in Leicester 125 years ago in 1896 originally as a pig trading business.

Enviably, since 2017 the company has sourced all of the electricity it uses from certified renewable sources. It is also a driving force in reducing food waste.

The7stars is based in London and counts among its clients Iceland, Suzuki and Nintendo.

Earlier this year agency created a deliciously creative and sumptuous commercial (below) for client Sofology, featuring A-list British Actor Helena Bonham Carter, who is currently playing the role of Princess Margaret in top-rated Netflix series The Crown.

Helena Bonham Carter fronts sumptuous new Sofology ad by the7stars