Georg Ell named CEO of localisation software firm Memsource

georg ell portrait

Memsource, the industry’s highest-ranked translation management solution, has appointed Georg Ell as Chief Executive Officer and added new members to its leadership team, including Bharat Siyani as VP People.

Georg Ell

Based in London, Ell brings more than 15 years of experience in the technology sector, having previously held senior leadership roles at Tesla, Yammer and Microsoft. 

He joins Memsource as the company gains international momentum, recording its best year and achieving over 40% organic annual recurring revenue growth in 2021. 

This follows the acquisition of the SaaS platform Phrase, which added software localisation capability to the business, plus global investment firm Carlyle’s acquisition of a majority stake in Memsource in 2020.

“Memsource’s enterprise-grade platforms are helping leading businesses accelerate their international growth while significantly reducing costs and overhead” said Ell.

“Combining the strengths of Phrase and Memsource, we provide the widest range of translation and localisation solutions for teams and companies of any size going global. I’m thrilled to join the team and build on its impressive momentum.”

Memsource has also appointed Bharat Siyani as VP People who is joining the executive team and will support organisational and team scale up. 

Siyani has more than 10 years of combined experience in HR leadership and recruitment roles in the technology sector. 

Siyani will work with the leadership team to implement best employee engagement and diversity practices, while sourcing the right talent to reach the company’s ambitious growth objectives in the coming years.

Memsource said it has helped Personio, TravelPerk, OVH, and over 30 other companies accelerate their global growth. 

These companies now join Uber, Zendesk, Shopify, Supercell, Huawei, Vistaprint, Škoda, Bosch, Fujifilm, Volkswagen, Porsche, XING and thousands of other Memsource customers worldwide.

Memsource will continue to integrate Phrase’s technology to further develop the next generation of translation automation for the full range of enterprise localisation use cases, enabling sophisticated software localisation across international markets. 

Its technology is equipped to manage significant volumes of translation with advanced automation, machine learning, and AI features.

Fernando Chueca, Managing Director, and Petr Rieger, Associate Director, both in the Carlyle Europe Technology Partners advisory team, said: “We are delighted that Georg has agreed to take on the role of CEO and believe that his background and expertise are the ideal fit to take the company forward. 

“Memsource is at the inflection point of a new scale up phase and the appointment of Georg is an important next step in that journey. 

“His experience in managing fast-growing businesses will be invaluable as we continue to support the company’s ambitious growth plans and build on its global leadership position in localisation technology.”

Memsource was founded by David Čaněk in 2010 as the first cloud-based translation management platform. Čaněk said: “Since Memsource and Phrase joined forces in early 2021, we’ve been working hard to create the next generation of translation automation for the full range of enterprise localisation use cases. 

“We’re excited to have Georg and Bharat onboard helping us reach our goals.” Čaněk will continue to play a crucial role at Memsource and will serve on the board of directors.