General Election: krow Group creates OOH campaign for UNISON


The UK’s largest trade union, UNISON, has today launched a digital out-of-home campaign, ‘No Pros. Just Cons’, created by the full-service communication agency, krow Group.

UNISON election campaign

The political campaign is running until the general election, on Thursday 4 July, and aims to mobilise UNISON members and the public to vote Labour.

In 2020, krow Group produced ‘No Going Back to Normal’ for the union. This time, the agency was tasked to create a campaign highlighting the Conservative party’s performance over the past 14 years in the lead up to the election.

To convey the campaign’s purpose to voters, the creative concept features a pros and cons list with the tagline, “No Pros. Just Cons”.

The digital OOH clearly outlines the Conservative party’s failures under the ‘Just Cons’ section, with nothing listed under ‘Pros’.

Further emphasising UNISON’s message to its target audience, krow Group has also created animations that quantify the impact of the Conservative government on NHS waiting lists, wages, and food banks.

The campaign will be rolled out on digital advertising vans and across the press and UNISON’s social media channels.

Lisa McGuinness, Campaign Manager at UNISON, said: “It was a great experience to work with krow Group once again on this latest campaign.

“Highlighting the Conservative government’s terrible record of failure on public services, and the workers who deliver them, is vitally important at this election.”

Darryl George, Group Executive Creative Director, krow Group, said: “The workers that UNISON represents are usually overlooked in political debates.

“I’m proud that with the help of this hard-hitting campaign, which will feature in paid social and publications like the Daily Mail, the union’s members will be impossible to ignore.”