Gener8 sees change in UK’s online browsing behaviour since lockdown


The UK’s online behaviour has changed dramatically since the country was put into lockdown on March 23rd, according to Gener8.

Consumption of adult content notably spiked at a 292% increase when the changes came into effect.

Gener8 sees rise in gaming & streaming

According to information gathered across 31,663,224 page views from 3,617 users of Gener8, a browser extension that enables people to monetise their own data, gaming has become an even more popular part of the country’s daily lives.

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After two weeks in lockdown, watching others play on gamer platform, Twitch, peaked at 179% more than usual, whilst time spent playing games increased by 98%.

Streaming sites welcomed an increase of 51% in time spent on them from the day lockdown began.

YouTube receives traffic from 70% of this audience, with Netflix receiving a major jump in numbers too.

Travel & gambling sites hit

Time spent on travel websites has decreased enormously – down 74%. In addition to popular airlines websites seeing a dip, major booking and accommodation sites are feeling the effects too.

As live sport was halted across the country, there’s been a corresponding drop in the time spent gambling, which is currently 69% lower than the level it was at pre-lockdown, and it is said that many gambling sites are now offering a Sportwetten Einzahlungsbonus (Sports betting deposit bonus) when you make your first deposit to try and entice people to gamble again. However, people should keep in mind that not all online gambling sites are reliable. Many of them are genuine, however, some might end up scamming people as well. Review of Pipe casino or other similar sites can be watched in order to learn about other people’s experiences, so as to prevent any scams.

However, people could be continuing to satisfy their gambling urges on online casino sites like jackpot city nz free spins for some indulgent pastime during their time locked up at home.

Health & wellness

Shortly after the World Health Organisation (WHO) announced a pandemic, the number of unique people visiting health and wellness sites peaked at an increase of 74%.

Equally, these people were spending 71% more time than usual on these sites.

By April 13th, the time spent had decreased to 13% lower than the baseline, however two weeks later this increased to 69% above baseline, suggesting people intermittently dip in and out of the content.

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People purchasing gifts

People are also spending significantly more time and effort sourcing and purchasing personalised gifts. Those who spend a lot of time in front of computers understand how crucial it is to have a mouse pad that doesn’t harm their hands from all the scrolling. You could try to Design custom mouse pads from e-portals like MyCustomMousepad, if you’re looking to gift one of your gamer pals or want one for yourself.

This peaked at 60% above usual and page views were up to 46% higher than the baseline before lockdown.

This perhaps suggests people are putting more thought, time and effort into staying connected to loved ones and friends.

News views decline

In the earliest stages of the pandemic there was a thirst for information with news outlets peaking at 64% more traffic than usual.

Two weeks into lockdown and time spent on these sites had decreased, but remained 17% above normal.

However, by May, people were spending 19% less time on news sites than they were pre-covid, suggesting a potential information fatigue.

Rise of ‘How to…’

There’s been a heartwarming rise in the ‘How to’ Google search. The following terms have reached all-time highs: ‘How to make a face mask’; ‘How to help’; ‘How to volunteer’; and more.

The ‘How to’ search also indicated a record search for ‘How to make pizza’, suggesting a rising interest in cooking.

“We’ve used our proprietary data in order to highlight the massive changes in people’s online behaviour that have materialised in recent times, so businesses can take heed of what’s happening in their industry”, said Sam Jones, founder of Gener8.

Jones launched the company to enable people to share in the wealth of their data.

“Those that can identify and adapt to long-term changes in consumer behaviour will be best placed to navigate the uncertain times ahead; and capitalise on new opportunities.”

Gener8 builds digital tools that allow people to control and make money from their data.

Its core product is a browser extension that enables people to monetise their own data whilst browsing the internet.

Users can earn 5 – 25 per month on average just by going about their usual online routines, Gener8 said.