Gekko appoints Rob Holmes to head up Reze partnership

Rob-Holmes-gekko

Gekko, the retail sales and marketing agency, has appointed Rob Holmes as UK and Ireland Sales Manager to head up its new Reze partnership, bringing new consumer technology brands to the UK and Ireland.

Rob Holmes

Holmes is a highly experienced Commercial, Go-to Market & Premium brand building professional.  He has managed and developed premium global CE and tech brands including Google & Panasonic, where he spent over 11 years in senior National Account roles.

Of particular note is his role in establishing & growing Fitbit from a start up to the category dominant & market leading brand.

Working alongside Daniel Todaro, Gekko Group CEO, Holmes will be responsible for identifying suitable brands and their product portfolios, identifying sales opportunities and defining the GTM planning.

In addition he will provide ongoing management and continued support to develop emerging partner brands into category leading brands.

Through the partnership, brands represented by Reze internationally will work with Gekko Group as their sales and marketing partner to secure their first footholds in the UK market with retailers and distributors.

With product categories from personal care to small domestic appliances as well as sound and vision, Gekko will be aiming to establish and develop these new and innovative brands in the UK retail channel, offering retailers high-quality alternatives to some of the most exciting new consumer tech products.

Commenting on Holmes’ appointment, Todaro said: “Rob’s impeccable sales credentials and our retail marketing and customer experience is a brilliant combination to ensure our Gekko x Reze partnership flourishes.

“There’s so many exciting brands and products that want to assist in launching in the UK and Irish market ,by providing a 360 service from distribution to marketing.”

Holmes added: “This is an exciting time to be joining Gekko to lead the Reze collaboration. The consumer technology market is constantly evolving and there’s an array of fantastic brands and high quality products, not yet available in the UK and Ireland, that consumers and retailers alike are going to love.”