Gap 360 has rebranded itself as Adventure360, as the company evolves beyond the traditional gap year market, positioning it to inspire and support a wider audience of young people looking to travel, work and volunteer abroad.
Jane McLellan-Green, Co-Founder and Operations & Sales Director, said: “We are well established as the experts in youth travel, with over 15 years of experience helping travellers aged 18-30 explore the world.
“But travel trends have evolved. Financial pressures, fewer people taking the traditional university route to employment, and an appetite for more adventurous life experiences well into the 20s and 30s – means that the traditional ‘gap year’ has become less common.”
Adventure360
The rebrand includes a new logo, website domain, colour palette, tone of voice and social handles.
The new identity and website have been designed in conjunction with YoYo Design and Adido Digital, with the complete journey taking around a year.
James Jeremy, Co-Founder and Technical Director, said: “Adventure360.com is a new and improved version of the site, retaining the core infrastructure while refreshing every section to enhance the overall user experience.
“Alongside the redesign, we’ve optimised our content and expanded our expert-led advice to improve discoverability across both traditional search and emerging AI-powered platforms, ensuring our content is well positioned for LLMs.
“The new design and colour palette is designed to appeal to our core audience, while modernised iconography aligned with our social channels creates a more consistent brand experience.”
McLellan-Green added: “In 2011, bookings for trips of a year or more were very common, whereas now, ‘going travelling’ just as likely means a longer, more adventurous holiday from work or study.
“Shorter trips interspersed with work to replenish funds is a much more popular way now for young adults to travel and the most common tour length is around three weeks.
“Trips are more frequent, with many repeat bookings, and these combined changes led us to our decision to rebrand as Adventure360.
“The new name reflects the breadth of experiences we offer today.
“It enables the company to build on its heritage in gap years and working holidays, while broadening its appeal to a new generation of young travellers, seeking adventurous holidays and experiences beyond the traditional ‘gap year’ label.”
Recent booking trends reveal growing demand for accessible short-haul adventures, with Croatia, Morocco and Italy among the fastest-growing destinations.
China is also proving increasingly popular, with tour bookings showing strong year-on-year growth over the past six months.