GAIN has appointed Kirsten van Rooyen as Strategy Director to support the agency’s continued growth and evolution towards more integrated, client‑centric solutions.
Kirsten van Rooyen
Joining GAIN’s Performance practice, van Rooyen will work across key client relationships including Danaher. Her focus will be on creating cohesion across owned and paid channels, bringing teams together around ideas that combine creativity, data and technology to drive real commercial growth.
Previously Director of Marketing Strategy at Superside, a global AI-powered creative services company, van Rooyen worked on a portfolio of clients including PaloAlto Networks, Booking.com, Vimeo, and Giesecke+Devrient across EMEA, the Americas, LATAM and Africa.
In this role, she led an international team of 16 strategists, working with senior clients on brand positioning, growth, and go-to-market decisions.
Commenting on her appointment, van Rooyen said: “GAIN stood out immediately as a place where creativity, data and technology genuinely come together.
“There’s a clear ambition to build smarter, more meaningful solutions for clients, and I’m excited to contribute to that journey with the team.”
Amy Jacobs, Managing Partner at GAIN, added: “Kirsten brings a rare ability to connect thinking across channels and disciplines, without losing sight of real commercial outcomes.
“She represents exactly the kind of talent we’re investing in as we continue to evolve how we partner with clients, and is already making tangible impact.”
Van Rooyen’s appointment is the first of a series of planned hires at GAIN, reinforcing the agency’s commitment to building future-focused integrated capability that helps clients grow in more meaningful, measurable ways.