FULFIL selects Digital Natives to fuel social snack scene growth


Social-first creative agency Digital Natives has announced its appointment by FULFIL as its retained social media agency of record. 

First and foremost, Digital Natives will be taking the lead on formulating an innovative social strategy for the ‘better-for you’ snack bar brand.


Digital Natives was selected following a competitive pitch process, facilitated by Ingenuity. 

The team was praised for its creative and strategic approach and is making a bold start to 2022 driving forwards organic and paid for social and digital campaigns under the brand’s ‘Life’s Wonderfuel’ tagline. 

The remit focuses on positioning FULFIL as the go-to snack bar through engaging and effective content. 

This requires Digital Natives to run the brand’s social media channels (Instagram, Facebook, Twitter, LinkedIn, and a newly launched TikTok account) and take charge of social and digital advertising in the Ireland and GB markets.

The campaigns will focus on raising brand awareness in GB – aiming to match FULFIL’s position as the #1 snack brand in Ireland – and ultimately driving towards becoming the number 1 ‘better for you’ snacking brand in the world. 

A core part of the content plan will be educating target consumers of 18-34 year old life-enthusiasts about the protein ‘bar with benefits’ and creating content that supports, motivates and empowers.

Alan Metcalfe, MD of FULFIL International said: “We’re excited to have the team at Digital Natives as our partners to help drive and deliver on our social strategy”. 

Steve Rich, MD of FULFIL GB said “We’ve had great success in GB to date, and with Digital Natives on board, we’ll be able to accelerate our growth to becoming the #1 better-for-you snacking brand”.

Digital Natives’ Co-Founder, Alistair Fitch, added: “FULFIL is a brilliant brand that is in a strong position to grow on an international scale. 

“The team’s enthusiasm is infectious and we are delighted to have been appointed to help them achieve their business goals through strategic digital and social support. 

“The team here at Digital Natives are raring to go, and already dedicated to help make FULFIL’s ambitions a reality.”