French group launches drink drive awareness campaign during Rugby World Cup

V&C-drink-drive-campaign

For the launch of the Rugby World Cup in France, Victimes & Citoyens, a road accident victim support association, and ad agency joga have launched a hard-hitting new campaign to raise awareness of the dangers of the ”third half ‘ among drink drivers.

The Rugby World Cup is now under way and millions of fans across France will be celebrating and supporting their teams, the agency said.

Drink driving awareness campaign

But to ensure that this event remains a celebration for all, it’s vital to raise awareness of the dangers of driving under the influence of alcohol (or drugs) after matches.

Accompanied by the agency joga, the association Victimes & Citoyens, supported by the French Road Safety authority, MILDECA and GMF, is speaking out with a campaign designed to remind people of the risks involved in driving after such moments of collective emotion.

Familiar story 

Two friends are watching a match in a bar. They’re laughing, they’re happy, they’re drinking. At some point, it’s time to go home. One wants to take his car. He’s not dead drunk, but he’s had too much to drink.

His buddy has a choice: try to make him take responsibility, at the risk of looking like the slacker on duty, or let him go and keep his fingers crossed. After all, he lives nearby, he knows the road and he knows what he’s doing.

Through a 2-minute sequence shot by David Findlay, represented by Solab, the story of this choice plays out.

“Having a few drinks with friends without worrying about coming back from the evening – this behaviour is still too often trivialised,” said Julien Thibault, President of the Victimes & Citoyens association.

“And with good reason: alcohol still accounts for 30% of road deaths. This campaign comes at the start of the Rugby World Cup.

“These convivial moments are favourable conditions for excesses, including alcohol consumption. The consequences on the roads are tragic.

In celebration or defeat, V&C wants fans to keep in mind their sense of responsibility, especially during the World Cup. When someone close to us is not fit to drive, V&C said we must have the courage to tell them so.