Foxy Bingo lassos up a frenzy in latest campaign

Foxy Moedown Key Visual

Popular online bingo brand, Foxy Bingo today released the next instalment of its ‘Get Your Fox On’ creative platform, the ‘Foxy Moedown’.

Developed by creative agency Neverland, the work celebrates the brand’s playful and vibrant personality with a fun-filled country music twist.

Foxy goes country

The campaign is the latest instalment of the brand’s ‘Get Your Fox On’ creative platform, and plays into the growing popularity of country music to connect with players in a fun, engaging way that really captures the spirit of Foxy Bingo.

Since launching their new creative platform in late 2022, Foxy Bingo has seen very strong growth as a brand which included a +43% increase in vests to their website YOY (2023 vs 2022).

The ‘Foxy Moedown’ campaign launches with a 50s film directed by Noah Harris of Agile films, which sees the posse dancing to Waylon Jennings’s 1974 country hit “I’m a Ramblin’ Man”.

The film launches today on VOD/BVOD, with the wider campaign running across OOH, radio and social and digital channels including the launch of a Snapchat Lens which allows users to unleash their own ‘Foxy lasso moustaches’.

The campaign will be supported across summer by influencer and social campaigns as well as an experiential activation planned for July

Sara Jolly, Head of Gaming Brands, Entain said: “Yeeehaaaa”

Richard McGrann, Joint ECD at Neverland said: “As an adult male who can barely grow a moustache, this rootin-tootin campaign was a chance to live vicariously”