Fossil Group names m/SIX as agency of record for EMEA


Global design firm Fossil Group has appointed the global media agency m/SIX as its agency of record for EMEA.

As an agency that specialises in technical knowledge, m/SIX has been charged with driving brand performance and growth at scale across EMEA.

M/SIX said its work with the company across both owned and licensed brands is effective immediately.

Fossil Group

Fossil is a global design, marketing, distribution and innovation company specialising in lifestyle accessories. Under a diverse portfolio of owned and licensed brands,

the firm’s offerings include fashion watches, jewellery, handbags, small leather goods and wearables.

It owns brands such as Fossil and Skagen, and licensed brands like Armani Exchange, Diesel, Emporio Armani and more.

This is a centralised account running from the m/SIX offices in the UK, focused on delivering real-time analytics across the business and its brands.

Commenting on the appointment Francesco Pagano, Fossil’s Head of Brand & Marketing – EMEA, said: “We are glad to have started our partnership with m/six, who shares the same ambitions and values as Fossil Group.

“We look forward to an exciting and innovative year ahead.”

Jack Swayne, m/SIX EMEA CEO, said “We are delighted that Fossil will become a new client for m/SIX across Europe.

Shared ambition

“We share the same ambition to blend industry-leading performance marketing to deliver effective business while also growing the Fossil brands in an ever more competitive marketplace”

London headquartered m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape. It claims to be an industry leader in transparency, martech and next-generation audience insight.

The company’s clients include Toyota, Lexus, News Corp, Britvic and TalkTalk.