frank.social has been appointed as the social and influencer agency for Booker following a competitive multi-agency pitch.
Influencer strategy
frank.social will lead Booker’s foodservice social media and influencer strategy, with a remit centred on building its brand presence.
With over 180 branches across the UK and over 300,000 catering customers – as well as a portfolio of symbol brands including Budgens, Londis and Premier – Booker is one of the most leading players in the UK foodservice industry.
The remit covers organic and paid social, influencer strategy and activation, content and always-on community engagement – all geared towards driving brand love, growing Booker’s audience and putting it firmly in the spotlight of British food and drink culture.
Sarah Pinch, Managing Partner of frank.social, said: “Booker is quietly powering the nation’s kitchens – supplying the restaurants, cafés, caterers, food trucks, pubs, care homes and independent retailers the nation relies on, day in, day out.
“It’s a brand with serious story potential, and there’s a huge opportunity to drive awareness of its brand.
“This is the kind of brief we live for, and we’re absolutely buzzing to get stuck in.”
Elaine Wan, Social Media Manager at Booker, said: “Frank understood our ambition for Booker Foodservice’s social.
“We’re incredibly excited about what we’re going to build together, using Frank’s expertise to drive our vision and strategy forward across our social platforms – spotlighting our high quality, great value foodservice offer for customers; wide range of added services; and strong expertise across our business.”
The contract adds another powerhouse to Frank’s growing roster, alongside Weetabix, Fox’s Biscuits, Estrella Galicia, Jägermeister, Selco Builders Warehouse, Škoda, City Cruises and Museum of Illusions.