Folk names Laura Sprinks AD and adds eight diverse consultants


Multi award-winning creative communications agency Folk is growing its team with the appointment of Laura Sprinks as Associate Director, joined by eight marketing and communications consultants.

The consultants are all passionate about improving inclusivity in communications and advocating for communities whose voices are too often ignored in the industry. 

The consultants represent those aged 50-70+, the deaf community, disabled as well as different ethnic groups and religions. 

They will support Folk’s clients with campaign planning, brand communications consultancy and carry out tailored audits of existing client work to assess inclusiveness.  

They will provide solutions-based advice using their comms expertise with the additional layer of their personal and intersectional, lived experience.

Laura Sprinks

Sprinks’ remit will be to grow Folk’s PR and social offering, building on the agency’s reputation for delivering best in class comms for clients with a new DE&I focus as well as manage Folk’s roster of integrated clients. 

She will be leveraging her experience of helping clients embed PR and social strategies into their above the line brand platforms, ensuring clients create more meaningful connections with communities..

Sprinks joins the agency with over twelve years’ experience in PR and social comms having worked across a wide mix of sectors in various agencies both in London and Cardiff, most recently leading communications at Accenture Song’s PR and social division.

Her clients have included Dulux, Alton Towers, Vauxhall, National Trust, The FA, ODEON and Virgin Trains. 

While in her last role she delivered work which won six industry awards in 2021 for The Institute of Coding including Best Use of Content (PR Week).

Eight new consultants

The eight consultants joining alongside Sprinks include deaf awareness and access consultant Jonathan Cotsen, London based Communications and Design officer Aira Gonzales; Storytelling Coach Beatrice Ngalula Kabutakapua; Senior Comms consultant and one of the most influential disabled people in the UK, Mark Webb; Communications expert Val Bodden; Digital Marketing Specialist Veronica Adenuga; influencer Yasmin Johal; and multidisciplinary creative Yusuf Ismail.

On growing the team at Folk, Sharon Flaherty, CEO and Founder, said: “This is an incredibly exciting time in the agency’s evolution as we offer the opportunity for our clients to make sure broader representation and inclusion in PR and marketing becomes the norm. 

“Laura’s extensive experience will be key in helping us deliver groundbreaking consumer work which will produce a positive real-world impact, while our inclusion consultants will provide invaluable advice and guidance for inclusive brand communications”

The appointments at Folk follow a record year for the agency whose core offering is focused on insights, strategy and creative campaigns as well as press office services including ‘newsjacking’, influencer relations and content generation.

Revenue is up 62% YoY, with a projected 50% increase in revenue for the year ahead.