First ever Bitmoji Beauty Drop claimed by e.l.f. Cosmetics and Snapchat

ELF-bitmoji-drop-snapchat-lede

Cosmetics brand e.l.f. Cosmetics and social platform Snapchat have launched the first-ever Bitmoji Beauty Drop.

The aim is to bring e.l.f. Cosmetics’ cult favourite O FACE Satin Lipstick to Snapchatters in the UK (and the US) for 24 hours.

Bitmoji Beauty Drop

Bitmoji Drops are exclusive digital fashion or beauty items that Snapchatters can access for their Bitmoji for a limited time only.

The Drops mirror real world product drops and scarcity techniques that are used to create more hype and interest around fashion and beauty.

Additionally, Snapchatters can try on 11 shades of O FACE Satin Lipstick alongside their Bitmoji look-alikes with the help of a Bitmoji Lens, which also leads them directly to the Bitmoji Drop with one single tap.

E.l.f Cosmetics’ O FACE Satin Lipstick Bitmoji ads will appear in between Bitmoji Stories, one of Snapchat’s most popular shows, with 60 million subscribers.

Additionally, e.l.f. Cosmetics will be prominently featured on Snapchat through First Lens and First Story (two of the offerings in our “First” lineup).

Snapchat’s Global Head of Fashion and Beauty, Rajni Jacques, said: “Beauty is an expression of individuality, and we’ve loved partnering with e.l.f. Cosmetics to bring this exclusive Beauty Drop for Snapchatters to personalise their Bitmoji to reflect their unique style.

“We know that 74% of Snapchatters style their Bitmoji in the same brands they wear in real life, and we’re excited to continue creating new ways for our community to express themselves through Bitmoji with the brands and products they love.”

Patrick O’Keefe, VP of Integrated Marketing Communications at e.l.f. Beauty, said: “We love force multiplying with Snap and together we have achieved many ‘eyes.lips.firsts.’

“This bitmoji drop is another first, and we know the Snap community is going to love expressing their (s)e.l.f. – which is at the core of who we are.

“As a brand that values self-expression, we recognise Bitmojis as a personal extension of style and personalities, and we’re thrilled to be the inaugural beauty brand offering one of our coveted holy grails in their virtual closet.”

Louise Temperley, Client Managing Director, Fast Growth Practice (responsible for UK media planning and buying), added: “We were proud to work on this campaign which defies norms and shapes culture which is the e.l.f. way.

“While many brands are focused on traditional holiday advertising, e.l.f. looked to stand out, knowing that GenZ is already overwhelmed by the number of ads that are being served to them, with 74% feeling bombarded (Bulbshare, 2022).

“By entering Snapchatters’ digital beauty cabinets, we are creating an engaging experience that captures the imagination in a way that meets the e.l.f. community’s needs.”