Fifty-five, the global data company that is a part of The Brandtech Group, has appointed a trio of analytic and consulting hires across its London division to support strategic growth in 2025.
Fifty-five London hires
Fifty-five London is a global data company that works with some of the world’s most noted brands, including Adidas, Bayer, and Hilton Hotels.
The company specialises in unlocking the full potential of their clients’ data in marketing, media, and customer experience through a combination of specialised consultancy and technology services.
Lauren Wainwright has been appointed as a Consulting Director, returning to the business following a stint at Publicis.
Wainwright brings over a decade of experience within media-focused data strategy.
Having previously worked at fifty-five for five years, Wainwright returns with exceptional expertise in consulting to enterprise clients to build bespoke solutions.
Analytics Manager, Rodney Perry, is an industry leader in Google Analytics and joins fifty-five from Making Science.
He brings vast experience from both agency and client-side, stepping into a leadership position in the analytics team.
Analytics Engineer, Chris Nesbitt, joins fifty-five from Ocado, with more than three years experience in data automation and Cloud technologies.
Nesbitt will work in partnership with a growing team of engineers and data consultants that use Cloud and AI technologies to deliver fifty-five’s customers’ strategic objectives and enhance the performance of their digital marketing and data operations.
Fifty-five UK MD, Richard Wheaton, said: “We’re very pleased to be welcoming three exciting new hires to the fifty-five London team as we begin what is set to be another prosperous year.
“All three of our new team members are leaders in their respective fields, bringing vast industry experience across both agency and client operations to our cross-sector customer portfolio.”
He continued: “We welcome Lauren back to our London team, as a proven leader of digital consulting missions, with exceptional skills in leadership and talent development.
“Additionally, we look forward to the quality of work that an industry-figurehead like Rodney can bring across a range of client analytics missions.
“And Chris will be a great addition to our fast-growing engineering team, as we scale client engagements in both size and depth in 2025.”