FCB Inferno rebrands as FCB London


FCB announced today the rebranding of its London office from Inferno to FCB London.

The move comes on the heels of historic success achieved by its leadership team put in place two years ago, who have brought in new big global clients like Škoda and Unilever, launched new capabilities like FCB/SIX and even moved the agency into its new Old Bailey home to work closer with its IPG data and media partners.

FCB London

FCB London offers the agility of a creative boutique supported by the talent and expertise of one of the most awarded global networks.

The success of the London office and the clarity provided by the name change further solidify the critical position of FCB London as the EMEA hub for the network’s global clients.

The timing of the office’s rebranding is particularly significant, coming during FCB’s celebrations of the company’s 150th anniversary.

FCB London became the agency’s first international office when it was established in 1928, and its creative legacy includes the Dulux dog, British Airways’ promise that “We’ll take more care of you,” and Sure’s iconic “tick”.

More recently, FCB London has won the hearts of UK consumers and top creative effectiveness honours worldwide with famous campaigns for Sport England, The Big Issue and Virgin.

The agency’s Cannes Lions recognition in the last few years has included 3 Grands Prix, the inaugural Glass Lion and last year’s Titanium Lion.

This is alongside a host of new client wins, new capabilities and the promotion of Katy Wright to CEO, working alongside Chief Creative Officer Owen Lee and Chief Strategy Officer Ben Jaffé.

“This is absolutely the right time for a brand refresh,” said CEO Katy Wright.

“The agency has been built with a group from across the world, but our home has been in London since 1928. ‘

“FCB London’ shows deep pride in our heritage while also heralding a new era of collaboration and big momentum.”

Tyler Turnbull, Global CEO of FCB, said: “The London leadership team has catalysed a new era of creative impact and business growth for our clients.

“The change in name honours this amazing transformation while also highlighting the critical importance that London holds both for our clients and the entire FCB global network.”

Susan Credle, Global Chair & Global Chief Creative Officer of FCB, said: “London is a brand, a very strong advertising and marketing brand.

“Two years ago, the team set out to create the kind of work that would make the industry proud. This rebranding is FCB’s commitment to continue to creatively contribute to this incredible market that is hugely important to our global network.”

Marking the agency’s rebrand and celebrating its location, FCB London has commissioned artists, including Yee Poon, Lauren Morsley, Ly Leová, Jacelyn Yap and Jamie Powell, to create artwork around what London means to them.

FCB London will host an online and real-life exhibition at its office by the Old Bailey and is also welcoming submissions from emerging creatives of all disciplines for paid commissions.