Facebook rebrands as FACEBOOK – but can it be saved from break-up?

Social media monster Facebook has launched a new brand identity, which is claims better reflects its multiple brand stable. Check out the colour changing logo below.

The controversial firm, which is facing calls to be broken up by government and consumer groups, said it was updating its branding to be clearer about the products that come from Facebook. 

New logo

“We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding”, the firm said.

The new branding was designed for clarity, it said and uses custom typography and capitalisation to create visual distinction between the company and app.

“People should know which companies make the products they use”, the social media giant said in a statement. 

“Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. 

“These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

“We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. 

“And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.

Facebook, said the brand revamp is a way to better communicate its ownership structure to the people and businesses who use its services to connect, share, build community and grow their audiences.

The good news for media commentators and editors is that the firm still intends to refer to itself in lower case in copy; the capitalisation being left squarely to the brand identity.