Meta is to introduce new ad free subscriptions to Facebook and Instagram in Europe in a bid to comply with evolving European regulations
Meta launches ad free subs
The new tiers launch this month and will offer people who use Facebook or Instagram and reside in these regions the choice to continue using these personalised services for free with ads, or subscribe to stop seeing ads.
While people are subscribed, their information will not be used for ads.
Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android.
Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a user’s Accounts Centre.
As is the case for many online subscriptions, the iOS and Android pricing take into account the fees that Apple and Google charge through respective purchasing policies, Meta wrote in a statement.
Until March 1, 2024, the initial subscription covers all linked accounts in a user’s Accounts Centre. However, beginning March 1, 2024, an additional fee of €6/month on the web and €8/month on iOS and Android will apply for each additional account listed in a user’s Account Center.
Why is Meta doing this?
“We believe in an ad-supported internet, which gives people access to personalised products and services regardless of their economic status”, Meta said.
“It also allows small businesses to reach potential customers, grow their business and create new markets, driving growth in the European economy.
“And like other companies we’ll continue to advocate for an ad-supported internet, even with our new subscription offering in the EU, EEA and Switzerland.
“But we respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.”