Extreme Reach, now together with Adstream as a global creative logistics firm, has appointed Emma Giles as Client Partnership Manager, responsible for growing the company’s robust global digital video solutions.
Accredited, secure and compliant, ER’s independent video ad server, uniquely integrated with linear delivery, is the industry’s fastest growing in NA, with 10x growth in volume over the last three years.
Giles joined ER from Mirago Ltd, where she most recently served as solutions architect, leading new business development and project management for digital video solutions.
Her key responsibility at ER will be bringing transformative digital video ad serving solutions, built for the way people consume “TV” today across all screens, to media agencies and brand marketers.
“Video ad serving is transforming the delivery mechanism of TV advertising, with audiences now being reachable across CTV, addressable TV, mobile desktop and ad support streaming,” said Extreme Reach VP of Strategic Sales James Levy.
“With her deep video ad tech experience and industry connections, Emma will drive our expansion of video ad serving solutions across the globe.
“The integration of all delivery paths in one platform is the only way for marketers to optimise and shift plans to keep up with consumers and we’re very pleased to bring our clients a state of the art, end-to-end solution that eliminates widespread problems and future-proofs campaign execution.”
Giles is based in ER’s London office where she will support sales teams in the UK and across all regions.
“As the global ad industry heads into 2022, it’s imperative that solution providers and agencies simplify the complexity of cross-screen campaign execution for the brands we collectively serve,” said Giles.
“I’m excited to join Extreme Reach, the sole provider of a single end-to-end creative-to-media supply chain that brings together all campaign workflow and in doing so, delivers control, visibility and insight to all teams.”