EXTE, the global adtech platform that provides end-to-end creative, media and targeting solutions for the open web, continues to strengthen its international expansion with the appointment of industry veteran Matthew Doherty, who joins EXTE to spearhead the growth of the business in the US and Canada.
In his new role, Doherty will assume responsibility for the company’s commercial, strategic, and organizational strategy in the region.
With over 16 years of industry experience, Matthew Doherty has become one of ad tech’s leading professionals with a proven track record of success.
For the last six years, he has held the position of Senior Vice President at Teads. Prior to this, Matthew held commercial leadership positions at Adobe and TubeMogul where he was responsible for developing and scaling multimillion dollar businesses.
Doherty has also successfully founded and launched several companies including Alchemy Media Partners in 2008, and the Non Profit Silicon Alley Foundation in 2015.
“I am thrilled to be joining EXTE as CEO of North America and to bring to life innovative media solutions and a unique approach to the creative landscape that is unmatched in this market”, said Doherty.
“With a focus on leveraging proprietary generative AI and predictive, outcome-based optimization across all ad formats and channels, I am certain EXTE is poised to dramatically impact the US and Canadian markets with unique advertiser solutions that will truly redefine the digital landscape”.
Fernando García, CEO of EXTE, said: “We have a new and ambitious project and need a profile that matches our high expectations. Matthew Doherty is undoubtedly an expert in the sector.
“His extensive knowledge, network and leadership skills make him the ideal candidate for this position. We have every confidence that Matthew’s experience will be crucial in further solidifying our international growth”.
With a presence in 15 countries worldwide, EXTE assists advertisers and publishers in identifying and reaching specific audiences, providing the most suitable personalised messages that capture consumer attention and inspire action through display, video, rich media, native, branded content and CTV formats.