EXTE appoints James Hill as its new Chief Commercial Officer


EXTE, one of the world’s fastest growing adtech businesses, announces the appointment of James Hill as the company’s new Chief Commercial Officer (CCO).

In this pivotal role, James will spearhead EXTE’s commercial endeavours, driving growth and innovation across key markets.

James Hill

Hill brings over two decades of invaluable experience in the advertising industry. As CCO, he is tasked with leading all European operations outside Iberia, and overseeing country managers to ensure operational excellence throughout the region.

Hill will head-up pan-European and European negotiations with agencies and clients, nurturing robust partnerships and driving revenue growth.

His remit extends beyond Europe, encompassing strategic negotiations across the Americas, MEA, and expansion into new markets.

Additionally, Hill will closely supervise the business’ growth objectives in the UK market, orchestrating strategies to optimise market penetration.

Hill’s appointment follows that of industry veteran Matthew Doherty, who was appointed Chief Executive Officer for North America at EXTE earlier in the year.

Hill joins EXTE from Teads, where he held various leadership positions over 12 years, including SVP Trading & Partnerships, EMEA.

His previous roles include Commercial Director at global social influencer platform The 7th Chamber, and digital ad sales company AD2ONE, where he served as Head of Sales, spearheading the growth of their eBay division.

Commenting on his appointment, Hill said: “I am delighted to be joining EXTE at such an exciting time for the business.

“As advertisers and agencies demand even more from their partners, and seek to find the perfect balance of creative, content and context, EXTE’s range of full funnel solutions, including its world class creative studio and proprietary contextual AI targeting capabilities, stand out as the pinnacle of all three.

“Its unique ability to effortlessly weave these together to generate meaningful engagement is a true game changer in the market.

“All this combined with EXTE’s unprecedented growth internationally means we are perfectly poised to disrupt and reinvigorate the display ecosystem, and I am thrilled to be part of this journey.”

Fernando García, CEO at EXTE, said: “We are delighted to welcome James to EXTE as our new Chief Commercial Officer”.

“His extensive industry knowledge and strategic acumen will play a pivotal role in accelerating EXTE’s global expansion and solidifying our position as a leader in the digital advertising landscape.

“James’ appointment underscores EXTE’s commitment to fostering top-tier talent and driving sustained business growth.

“With his leadership, EXTE is poised to embark on an exciting journey of innovation and success in the ever-evolving digital marketplace.”