Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most.
It’s all about the score
With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip away everything except the score itself.
No players. No commentary. No distractions. As fans worry about injuries to their teams’ star players, Experian is aiming to remind them that their financial health matters too.
At a moment when the nation is obsessively tracking scores, Experian is using that cultural behaviour to get its customers thinking about their own score, the one that can give them a real-world advantage.
Because in football, as in life, it’s all about the score. The campaign is titled ‘Better Your Score, Better Your Story’.
BBH London creatives on the project were: Camila Gurgel and Ieva Paulina, Philip Holbrook and Stuart Royall. The Designer was Jiwoo Kim, Managing Director was James Rice and Account Director was Sammy Mendel.
Felipe Serradourada Guimaraes, CCO of BBH London & Dublin, said: “How do you talk about Experian during the REDACTED without mentioning the REDACTED? By stripping away everything except the thing that matters most – the score.”