Reed.co.uk, one of the UK’s leading jobs and careers sites, has launched a new campaign to celebrate the Queen’s Platinum Jubilee.
Reed.co.uk Love Mondays Again
The new version of Reed’s ‘Love Mondays Again’ campaign features six Corgis, famously the Queen’s favourite breed, in the shape of MONDAY.
The campaign was created by independent creative agency isobel.
Isobel’s first campaign for the recruiter, in 2021, featured fluffy Pomeranians spelling Monday, as well as Donuts and Lilos.
The Platinum Jubilee Corgis campaign will run across London, in bus and taxi wrap takeovers.
Reed is also partnering with the new Crossrail Elizabeth Line, as one of five partner brands launching the new line.
For the launch of the Elizabeth Line, animated versions of the Corgis will run on platforms, as well as carriage takeovers and station OOH.
The campaign features the celebratory Jubilee line, “Great job Ma’am”, and the CTA: “Find a job one adores at Reed.co.uk”.
Having started on Tuesday 24 May, the campaign runs for 6 weeks.
James Reed, Chairman of Reed.co.uk, said: “The Queen has done an outstanding job as Head of State for 70 years, and as the UK’s leading job and career specialist, we wanted to joyously celebrate this moment.
“Our Pomeranians ‘Love Mondays’ campaign has performed very well for us and become a real people’s favourite, so a celebratory Corgis version seems perfect to mark this very special occasion. Great job, Ma’am!”
Rob Fletcher, Executive Creative Director at isobel, said: “Our initial Love Monday’s Again campaign is all about portraying Monday as something that people love.
“So, switching from Pomeranians to Corgis to mark the Jubilee was a no brainer really. Hopefully it will make people smile”.