Euronews launches ‘Connected to Europe’ campaign to woo UK viewers

euronews feel connected ad

Five years on from the Brexit referendum, Euronews has launched its new ‘Feel Connected to Europe’ campaign in the UK prior to its roll-out across Europe. 

Euronews campaign

Highlighting its ‘All Views’ positioning, impartiality and commitment to critical thinking, the campaign is designed to highlight the breadth of the media company’s programming and neutral editorial stance in an increasingly polarised news environment in Britain.

The campaign comes just weeks after disruptor channel GBNews launched amid much controversy and which has already won a large following due to its anti-woke editorial policies.

At the centre of the Euronews campaign is a film (below), featuring an original slam poem that explores the idea of independence saying no one ‘owns my news, twists my truths or moulds my views’.

The campaign, launching with a 30 second TV spot, will run across multiple channels including press, digital and social, as well as on Euronews’ O&O platforms. 

It was created by gt&i under Creative Director, Glen Tarr, formerly of Publicis London, written by gt&i writer and author Pete Bell and shot by acclaimed Director, Darren Statman on location in London.  

It gives voice to the diverse and independent viewers of Euronews, encouraging UK audiences to join its 145 million-strong community to form their own opinions and take in a diverse range of viewpoints.

EU view on post-Brexit UK

As part of the campaign, Euronews has also released new research looking at European perspectives of Britain, post Brexit. 

With much of the media conversation focused on UK experience, the findings, which will be shared across its channels, present a different view and look at how Britain leaving the EU affects the nation’s standing with Europeans.

Euronews Feel Connected visual
The campaign features visuals as well as the video.

Michael Peters, Euronews CEO said: “With this campaign, we want UK audiences to think critically about the news they consume, and the potential benefits of looking beyond the immediate national news agenda and embracing wider European and global issues. 

“As Europe’s leading international news media, our mission is to empower people to form their own opinion, through offering a diversity of viewpoints. 

“Euronews’ television and digital platforms provide thinking UK audiences with an alternative source of news and information that helps them to stay connected with the UK, with Europe and the world.”

The media company – which reaches 145 million people every month and is available in over 400 million homes in 160 countries, including two thirds of homes across Europe and the UK – recently expanded its digital feature-led content which complements its rolling news, broadcast in 12 language editions, including the launches of Euronews NextEuronews Travel and Euronews Green.