Equator appoints Talha Ihsan as new CRM Team lead


Digital consultancy, Equator has appointed Talha Ihsan as its new CRM Team Lead.

Ihsan will be responsible for defining, developing, and implementing CRM strategies for all clients, both across the consultancy and within the Private Equity arm of the business.

Talha Ihsan

With over 15 years of experience in marketing, including the last eight years specifically focused on CRM, Ihsan brings a wealth of knowledge and expertise to Equator.

He comes from mobility service provider start-up FreeNow and has also spent time at well-established corporates including Debenhams, Skyscanner and The Football Association.

His expertise in CRM operations and technology, as well as his experience in solution definition, automation tools, and innovations, make him a key addition as Equator continues to develop its CRM offering.

Ihsan will play a pivotal role in driving the consultancy’s end-to-end CRM proposition through his abilities across CRM strategy, operations, and technology.

Talha Ishan, CRM Team Lead at Equator, said: “I am excited to leverage all of my experience and help our clients at Equator to further their engagement and retention strategies.

“The opportunity to work within a consultancy business with Equator’s heritage is really exciting. While the company has offered CRM solutions for some time, I am looking forward to shaping this next phase of development.

“Working alongside peers in data & insights, engineering, and marketing, I look forward to evolving Equator’s CRM proposition.”

Fiona Gray, Marketing Director at Equator, said: “CRM is a core part of our digital consultancy, and Talha’s wealth of experience complements the skills in our existing team.

“His knowledge across platforms, experience in solution definition, automation tools, and innovations made him a standout candidate for us.

“We are thrilled to welcome Talha to the team and look forward to the expertise and knowledge he will bring to the company’s CRM offering.”