Equativ targets global evolution with new executive hires

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Equativ, a leading independent ad platform, has appointed Emir Teffaha as Executive Vice President for its European arm, and Marisa Nelson as Executive Vice President of Marketing and Communications, with both joining the company’s executive team.

Equativ senior hires

Emir Teffaha

Recruited as Senior Vice President in 2022 and based in London, Teffaha succeeds long-standing EVP Ingrid Couasnon, who for more than a decade, significantly enhanced Equativ’s market-leading position during her tenure by pioneering multiple product and model innovations.

Bringing 18 years of advertising technology expertise, Teffaha is well placed to build on the achievements of Couasnon, and continue Equativ’s mission to equip advertisers and publishers across the globe with smart, transparent, and vertically integrated solutions that enable them to harness rich open web opportunities.

Encompassing cross-border solution management and agile strategy creation, Teffaha’s extensive skill set will be highly valuable in further fueling business development.

His previous experience includes heading Sublime’s operations in Northern Europe as Managing Director — covering the UK, Netherlands, and Germany – and transitioning to become Chief Commercial Officer, following the company’s acquisition by Azerion. Focused on maintaining excellent service quality and powering continued growth, he will report to Arnaud Créput, CEO.

Marisa Nelson

Hired in 2022 as Vice President of Marketing and located in Equativ’s New York office, Nelson’s promotion follows in the path of the considerable and successful tenure of Michael Nevins who served as CMO until April 2023.

Helping to forge the shared identity of three companies: Smart AdServer, LiquidM and DynAdmic into what is now Equativ,  Nelson’s organisational abilities and ad tech marketing expertise have proved essential in cultivating Equativ’s unified messaging and culture, as well as seamlessly forming a growing cross-functional marketing team based in Paris and New York.

Prior to Equativ, Nelson efficiently steered complex marketing and communication programs during three major mergers and acquisitions over her seven-year tenure at Tremor International: including the acquisitions of YuMe, RhythmOne and Unruly.

Drawing on her versatile skill set, her new executive role will entail overseeing the production and execution of all content marketing, PR, internal communications, and events.

Working with CEO Arnaud Créput, her key objectives will centre around building even greater brand awareness and impactful sales enablement strategies.

Emir Teffaha, Regional Executive Vice President of Europe, said: “I am excited to begin the next chapter of my career at Equativ.

Working to ensure close cohesion between supply and demand is a vital cornerstone of our unique end-to-end approach: delivering real mutual value at every stage of the advertising cycle, with advanced yet accessible solutions.

“As the company progresses in its aim to drive positive outcomes, I look forward to elevating our standards for privacy, value path optimisation, and transparency to take the business to new heights.”
Marisa Nelson, Executive Vice President of Marketing and Communications, said: “I am incredibly proud to be the spearhead of the Equativ brand, consolidating our presence across global markets and articulating the value that its vertically integrated suite provides, particularly as we increase our presence within the CTV, curation, and retail media spaces.

“These areas hold transformative potential for the ad industry, making it an inspiring goal to drive awareness and build lasting connections with our clients in those sectors.”

Arnaud Créput, CEO at Equativ, commented: “These new appointments will act as a significant driver of Equativ’s fast-expanding global growth; I could not think of two more accomplished individuals to enable the ongoing success of our business.

“As the company continues to evolve and innovate, their abilities and knowledge will be integral to ensure we hit ambitious development goals and maintain our commitment to building stronger connections throughout the advertising ecosystem.”