Equativ, a leading global independent ad platform, today announced multiple leadership changes following global revenue growth and expansion in 2023.
New Chief Revenue Officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and Teiffyon (Ty) Parry, who move to Chief Operations Officer (COO) and Chief Strategy Officer (CSO) respectively.
Ending 2023 with 20% annual growth from 2022, Equativ said it is focused on enabling more media buyers, sellers, and technology partners to maximise programmatic value via its vertically integrated platform.
Key business pillars and growth areas include CTV, Curation, and SSP.
Holding over two decades of advertising, marketing, and e-commerce technology experience, Equativ’s new global CRO Vohra boasts deep industry insight and experience in boosting the revenue of large companies, including Yahoo, Sojern, and most recently at Iponweb which was acquired by Criteo, where he led the revenue growth of the MediaGrid SSP globally.
As CRO, Vohra is tasked with establishing and enhancing strong revenue streams, while ensuring alignment between sales, marketing, and customer success strategies.
Reporting to CEO, Arnaud Créput, his main initial priority will be to accelerate overall revenue growth, capitalising on key growth areas of the adtech company, such as its SSP core business (+30% YOY), CTV (+60% YOY) and curation agency solutions (+260% YOY).
“Equativ is a leading disruptor in adtech, persistently transforming the ecosystem by developing independent solutions that support efficient, direct, and transparent transactions, helping media buyers and sellers harness high-value opportunities,” said Vohra.
“I look forward to accelerating the company’s strong growth trajectory at a global scale and amplifying its impact to enable truly rewarding programmatic trading.”
Working closely with Vohra as part of Equativ’s talented C-suite is Peube (promoted to COO) and Parry (promoted to CSO), both also reporting to Créput.
Peube, who joined Equativ as Senior Vice President of Analytics in 2018, has consistently demonstrated rich technical knowledge and expertise.
In his new role as COO, he will oversee Equativ’s centralised TechOps and Customer support teams and maintain seamless connections across Equativ’s demand and supply, analytics, tech support, and quality functions.
Parry, who joined the team as Executive Vice President of Global Demand in 2021, has been instrumental in enhancing the development of Equativ’s media solutions and fortifying demand relationships.
His deep insight into the needs of agencies and marketers, coupled with his understanding of the evolving advanced TV landscape, positions him to lead the next phase of platform innovation and expansion in his new role as CSO.
“‘Equativ is a great place to be right now,” said Parry. “We’re seeing very significant growth in our Advanced TV and Curated Marketplace business lines, and I’m extremely excited about our upcoming plans for retail media.”
In addition to executive team changes Equativ’s Strategic Advisory Board also welcomes Mykim Chikli — current EMEA CEO at Weborama — and Christophe Parcot, former COO at Teads, MD & VP at Yahoo EMEA and senior adviser to McKinsey.
Alongside long-term Equativ advisers, Greg Coleman and Mainardo de Nardis, and recent addition, Catherine Sullivan, the diverse collective will support Equativ in augmenting its go-to-market strategy across key growth areas.
Arnaud Créput, CEO at Equativ, said: “Sustaining a market-leading position takes consistent innovation and commitment to constant improvement.
“Our fast growth underlines how we’re meeting the industry-wide need for comprehensive end-to-end solutions, with our SSP alone powering a 30% increase in organic revenue growth.
“Now, with the appointment of skilled new additions and the promotions of existing exceptional talent, we’re ready to further optimise our services and tap into additional avenues of growth.
“I’m excited to explore an array of new possibilities with our refreshed leadership team.”