Enterprise Holdings names UM Media agency of record

enterprise holdings

UM, the global media agency network of IPG Mediabrands, has been appointed as the agency of record to Enterprise Holdings, a provider of mobility solutions.

Enterprise brands

Enterprise Holdings’ portfolio of brands include Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car. 

UM will take on all media strategy, planning, buying, data and analytics duties for car rental firm across its primary global markets in North America and Europe, including the UK.

“The travel industry is poised for an exciting period of growth, and we are confident that UM’s unique approach to partnership and media strategy will help drive our expansion in key global markets,” said Chris Almeida, Vice President of Global Marketing and Digital, Enterprise Holdings. 

“It has never been more critical to evolve and innovate as we look to the future, and UM’s data-driven capabilities will advance our goals of building out our marketing and technology solutions to support our diverse brands and business portfolio.”

“We are thrilled to welcome Enterprise Holdings to the UM family,” said Eileen Kiernan, Global CEO, UM.

“We look forward to leveraging our futureproof approach to drive data-fuelled innovation and performance for the company and its iconic brands, accelerating its transformation to the world’s leading mobility company.”

The vehicle rental market has been amongst the hardest hit sectors during the global pandemic. Tourism around the world has come to a virtual standstill over the past year, however, as vaccines begin to emerge, the travel industry is counting on some kind of return to trade soon.