ENGINE UK names William Lidstone as Chief Growth Officer 


ENGINE UK has appointed William Lidstone as its Chief Growth Officer, adding will commence his role in March.

to form part of the executive management line-up which welcomed a raft of impressive new hires throughout 2019.

Lidstone joins from Publicis Groupe where he was Global Client Lead on McDonalds across 29 markets. He has previously held senior growth roles at both Razorfish and AKQA.


With over 25 years’ experience in the industry, Lidstone has a reputation for driving value & creative excellence for some of the world’s most well-known brands and agencies, by connecting a consultative approach with the ever-evolving possibilities in the creative and technology space.

Passionate about up-skilling the next generation of leaders in the industry, William is currently Chair of the IPA Leadership Course.

In his role leading growth in the UK, Lidstone will focus on driving ENGINE’s new business strategy for the agency’s 3 core pillars – Creative, Transformation & Communication, as well as organic growth development across a growing client portfolio.

He will report into UK CEO Jim Moffatt and joins the Executive Team which includes Ete Davies – CEO, Creative; Emma Robertson – CEO, Transformation; Alex Bigg – CEO, Communication.

New accounts

The appointment follows the addition of a list of new accounts to the agency in 2019, ENGINE said. These include Jägermeister, Eurostar, Cazoo, KP Snacks, Syngenta and Hello Fresh.

“ENGINE’s diverse energy, independent thinking and impressive cohort presents an opportunity to join an agency setup to deliver a unique offering for current and prospective clients,” Lidstone said.

“I’m hugely excited to join the executive team in writing the next chapter for ENGINE in 2020.”

Jim Moffatt, CEO ENGINE Europe said: “William is one of the few people who can move effortlessly from consultancy, to technology, to integrated advertising and on to PR and communications.

“As such he is uniquely placed to help drive growth for us across the full stack of ENGINE’S offering.

“He is a born innovator and happens to be a great guy to boot. We can’t wait to have him on board.”