Next Fifteen Communications has launched House 337, the creative communications collective that unites the newly merged Titanium-Grand-Prix-winning creative agency Engine Creative and fashion and lifestyle specialist creative agency ODD Group.
Bringing together both client rosters and uniting the management, staff, P&L and philosophies of two agencies, House 337 will launch in September as a creative collective.
The collective builds on the award-winning creative heritage and the wealth and depth of talent of both agencies to create a business that couldn’t have existed pre-Covid.
The new entity represents a new strategy, the broadening of products and services and a fresh way of operating.
Next 15 acquired Engine in March this year and began the process of merging its creative division with ODD under the leadership of ODD Group CEO Phil Fearnley, who became CEO of House 337.
Fearnley, a highly experienced industry leader and digital strategist, has a wealth of experience delivering innovative and high-profile digital products, including the launch of BBC iPlayer while Programme Director at the BBC.
Based at its London HQ in Great Portland Street, House 337 will work with existing clients including Sky, Cazoo, E.ON, Santander, the Crown Commercial Service and the Cannes Titanium Grand Prix-winning Kiyan Prince Foundation, plus fashion and lifestyle clients such as Marks & Spencer, Tesco’s F&F and JD.Williams.
Brand name origin
The House 337 name expresses the philosophy of the newly formed agency.
The 337 represents the number of employees, known as founder members of the collective because they operate like an alumni network, and marks the moment in time when they combined to form the new agency as Engine and ODD merged on March 1st 2022.
The company will offer ethical consulting, product and service innovation, brand consulting and experience design, with advertising.
Data and technology ground the approach to reach the answer in the most efficient and effective way. CEO Phil Fearnley said: “At House 337, we focus on the application of creativity, data and technology to build brands and deliver creative effectiveness for clients.”
Developed in-house, the corporate branding for House 337 features a new lexicon consisting of iconographs which will be combined in different ways to produce the agency’s identity and will be rolled out in September.
Fearnley, said: “We are launching House 337 with a wealth of creative heritage and outstanding talent – along with a philosophy and approach that is right for these times.
“We believe that real brand growth comes from original thinking and viewing a problem from many different perspectives.
“That’s why we are offering the widest possible collection of skills and mindsets that will go beyond the expected and seek new opportunities for creativity, growth and innovation for clients.”