Ellos Group’s Jotex partners with Jellyfish to expand organic search reach


Jotex, a prominent home interior brand operating within the Ellos Group, has partnered with global digital marketing house Jellyfish.

This collaboration sees Jotex teaming up with Jellyfish, which as recently acquired by The Brandtech Group, to enhance its presence in Sweden, Norway, Germany, Finland, and Denmark.

Jotex brief

Leveraging Jellyfish’s expertise in organic search, Jotex aims to bolster brand recognition, drive sales, and expand its market share across key Northern European markets.

The foundation of the partnership between Ellos and Jellyfish was laid two years ago when the leading fashion and home retailer initially engaged Jellyfish for a data project.

Subsequently, the partnership evolved to encompass Jellyfish’s support in elevating Ellos’ digital maturity.

Today, Ellos is a trailblazer in retail innovation, boasting a well-established commerce framework.

Bine Johanson, Jellyfish’s Managing Director, Northern Europe, said: “Continuing to secure projects within the Ellos Group is a testament to the immense trust and value they place in us to drive forward their business objectives.

“Our collaboration with Ellos has been nothing short of exhilarating; discovering a partner with such perfect alignment in strategy and culture is truly remarkable.

“Adding Jotex as a client fills us with delight, and we are excited to embark on the next phase of this extraordinary journey together.”

Markus Danielsson, Head of marketing and communication at Jotex, said: “We are thrilled to start working with Jellyfish and taking the next step within SEO, and we are confident that this partnership will bring great success in building Jotex awareness.”