Effie Worldwide names Allison Knapp Womack Chief Operating Officer

Allison Knapp Womack Effie WW

Effie Worldwide, which leads, inspires, and champions the practice and practitioners of marketing effectiveness globally, today announced the appointment of Allison Knapp Womack as its Chief Operating Officer.

Allison Knapp Womack

In her new role, Womack will lead and oversee operations for key worldwide programs including the Effie Awards, the development of Effie’s global network, and broader operations for Effie Worldwide.

Joining Effie’s C-suite – which also includes Chief Growth & Innovation Officer Monica Hare, Chief Revenue Officer Sally Preston, and Chief Financial Officer Luca Lorenzi – Womack will report to Effie Worldwide’s Global Chief Executive Officer, Traci Alford.

Womack brings over two decades of agency and marketing experience, most recently as SVP and Chief Marketing Officer at Enterprise Community Partners, a national affordable housing nonprofit.  

She has also held multiple leadership roles at Omnicom’s B2B agency Doremus, including President of the flagship New York office.

Prior to joining Doremus, Womack held senior positions at Ogilvy, Young & Rubicam and Wunderman.

Effie Worldwide Global Chief Executive Officer, Traci Alford, said: “With her passion for effective ideas, her track record of delivering growth, and her extensive marketing and agency experience, Allison is ideally suited to lead Effie Worldwide in its efforts to enhance our mission and global leadership position.”

Womack said: “I am thrilled to be joining Effie Worldwide – an organisation that stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. 

“I look forward to helping maximise and mobilise our powerful global network to deliver on our mission and shape its next stage of growth.”