Edit K+C teams with Microsoft for Customer Journey tech launch

microsoft edit K+C cjo cap

Edit Kin + Carta, the data, MarTech and CRM specialist has joined up with Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities.

Businesses and marketers already use Microsoft Dynamics for CRM, ERP, productivity tools, and so much more. And now, the CJO functions are now available for the Microsoft Dynamics 365 Marketing platform.

Edit said the partnership will help clients transform and expand their customer experiences, while Microsoft’s existing product will improve through Edit’s expertise.

Additionally, Edit clients will have full access to Microsoft’s best-in-class technology.

The firm became a Microsoft Gold Partner at the beginning of 2020 and is the first partner in the UK to deliver a solo implementation of Microsoft Dynamics 365 Customer Insights, the company’s leading Customer Data Platform.


Its expertise in marketing platform implementation, CRM-based loyalty campaigns and project delivery will assist Microsoft in developing closer relationships with enterprise-level CMOs.

This is of strategic importance as the tech giant builds its presence in the MarTech sector against names like Salesforce and Oracle.

“The team at Edit Kin + Carta has over 25 years of experience in delivering data-driven marketing campaigns and connected customer experiences for some of the world’s biggest brands and personalisation has always been at the heart of what we do”, Rob McGowan, joint managing director at Edit, said.

“We know the tech, but we also know the people and processes behind it, which brings the best of both worlds to Microsoft.

“We are equally fluent in the language of the CMO and the CTO and can act as the ‘bridge’ between marketing and technology departments.”

Customer Journey Orchestration

Customer journey orchestration within the Microsoft Dynamic 365 Marketing platform equally brings a host of benefits to the Edit Kin + Carta proposition, the firm said.

It is highly scalable and deeply integrated into Microsoft’s business applications portfolio.

These attributes align closely to the needs of Edit Kin + Carta in delivering data transformation projects that bring tangible enterprise-level transformation to clients.

“To enable growth in today’s competitive environment, businesses need to take a customer-first data strategy to deliver engaging experiences across the customer lifecycle”, McGowan added.

“We’re hugely excited by the new opportunities Dynamics 365 Marketing offers in allowing us to engage with new and established customers alike.

“The new capabilities, powered by Microsoft’s leading AI and machine learning technology will allow customers to reach audiences fast, with meaningful, relevant communications.”

Lori Lamkin, Vice President, Dynamics 365 Marketing, said: “Since we started collaborating with Edit Kin + Carta last year, they have quickly proven to be a valuable partner that can elevate brands’ experiences.

“Not only do they have a wealth of experience in delivering engaging customer experiences and omni-channel CRM campaigns, they understand how to help marketers extract maximum value from the Dynamics 365 Marketing platform.

“We’re excited to be working with Edit Kin + Carta as a strategic partner for Dynamics 365 Marketing with customer journey orchestration.

“We are confident their expertise will enable our mutual customers to elevate their customer experiences across the entire lifecycle.”