Yonder Media, the independent media agency, has been appointed by FreeAgent to handle its media planning and buying.
The agency, part of The Beyond Collective, will work with the cloud-based software company on growing its brand and acquiring new customers through above-the-line campaigns aimed at accountants and small business owners.
FreeAgent, which appointed Yonder without a pitch, will continue to handle its creative in-house.
“We’re delighted to be working with FreeAgent, which is just the sort of thriving and entrepreneurial brand that will benefit most from our audience first approach”, Ed Cox, the Founder and Managing Director of Yonder, said.
The Edinburgh-based fintech company was purchased by Royal Bank of Scotland for £53 million in 2018, and its competitors include QuickBooks, Sage, and Xero.