Edgard & Cooper hands brand expansion brief to Yonder Media

Edgard & cooper

Edgard & Cooper pet foods has appointed Yonder Media, issuing a brief to bring in new audiences for the Belgium-based brand across three key markets: the UK, Spain and Germany.

Edgard & Cooper brief

Yonder’s campaign will be targeted at younger, pet parents, who see their pet as part of their family and are fuelling the boom in pet ownership since the pandemic. 

As an audience, they are more likely to make choices driven by product quality, sustainability, and ethics, which makes the brand’s natural offering – its products use lots of fresh meat, fruit, and veg – right for this market. 

The brand also has just been B Corp certified, scoring the highest rating for a complete pet food brand.

Jess Millner, EU Senior Brand Build Manager from Edgard & Cooper, said: “Yonder’s understanding of how to accelerate business growth by reaching new audiences in new channels is just what we need. 

“We are looking forward to bringing the Edgard & Cooper experience to life with a campaign that really understands the priorities of our consumers and potential consumers.”

Ed Cox, Managing Director from Yonder Media, said: “Edgard & Cooper are at an exciting stage in their growth journey. 

“It’s a brilliant brand which we’re excited to tell the world about, and as a group of animal lovers, there’s no better content to work with.”