Economist group names first Chief Product Officer

Chief_product_Deep Bagchee headshot

The Economist Group has announced the appointment of Deep Bagchee as Chief Product Officer.

Bagchee joins from CNBC. He will have responsibility for product management for all digital offerings across The Economist Group’s businesses. This includes its flagships, The Economist and the Economist Intelligence Unit (EIU).

Chief product role

He will lead the product, analytics and customer experience teams that will provide objective insight into customer and market needs; and drive product development initiatives to support the Group’s growth strategy.

Bagchee will join the Group at the end of April and will relocate to London from new York.

“As our first Chief Product Officer focussed on customer-centric digital experiences, Deep brings with him a proven track record of successful collaboration with content teams and business unit leaders to deliver innovative digital product offerings ,” said Lara Boro, CEO of The Economist Group.

“Deep’s appointment underscores our commitment to investing in product and technology which will in turn underpin our wider growth ambitions.”

New York to London

Bagchee joins The Economist Group from CNBC in New York where most recently he was SVP of Product and Technology.

Previously, he was VP of Product at CNBC Digital, and before that, the Managing Digital Editor and Head of Digital for CNBC International, overseeing digital teams in London and Singapore.

During his tenure at CNBC he led a digital transformation, which helped CNBC launch new products and services enabling scale of audience and revenue.

Bagchee said: “Having lived and worked on different continents, I identify with The Economist’s mission as a standard-bearer of high quality journalism that helps make sense of the world through its analysis.

“I look forward to joining this incredible team and to instilling a strong product culture and a customer-centric mindset across the Group”.

Before joining CNBC, Bagchee worked as a producer for Bloomberg TV in New York. After completing his MBA at INSEAD he joined the social media analytics start-up Fisheye Analytics; which was later acquired by Kantar, a wholly owned subsidiary of WPP.

Bagchee serves on the board of the online publishing trade body Digital Content Next (DCN).