Ecommerce marketing platform Bidnamic enters US with Texas office

Bidnamic - texas US team

Google Shopping ecommerce marketing platform Bidnamic has announced the launch of its Austin, Texas office, the new base for its American operations to service and support the growing US customer base.

It also announced plans for a raft of new hires and focus to expand the R&D for its AI-powered cloud platform.

Following a $5 million investment by Gresham House Ventures in June and the latest appointment of Chris Underhill as Chairman, 

Texas new hires

Bidnamic has hired 12 new staff for the US base, adding to the 100+ global workforce. 

Heads of Sales Adam Ellmore and Tom Stephenson – who have worked with Bidnamic since it was founded in 2018 – will lead the US-operation, developing young talent and building on the 700+ retailers and brands the company has worked with over the years.

“We’re absolutely delighted to announce our new Austin office in one of the fastest growing Tech Hubs in the USA, giving us the foundations to develop our relationships with US clients like Volcom and fashion marketplace Garmentory, as well as introducing our platform to other successful brands and retailers” said CEO and Co-Founder Liam Patterson.

“With the huge influx of retailers and brands adopting ecommerce, Google Shopping has become more competitive, so companies are looking for cost-effective ways to optimise their offering. We’re confident our platform and team will help them deliver.”

Bidnamic LLC will be incorporated from August 2022 and will be based at the Capital Factory, a collaborative hub and community for leading tech startups in Austin. 

The team will be attending a number of industry events, including Shopify in Las Vegas, Etail, and GROW in a number of locations across the country.

“It’s a very exciting time for the company. The founders, Liam and Ingvar, have cultivated an exceptional team and developed a tech platform that’s supporting hundreds of retailers,” said Chris Underhill, non-executive Chair of Bidnamic.

“I’m really looking forward to bolstering Bidnamics’ position in the market across the US, UK, and beyond” said Underhill.