ECI Media Management names senior VP to drive US growth

senior vp ECIMM Colin Linggo

ECI Media Management, has appointed former Paramount Pictures Vice President of Marketing & Media, Colin Linggo, as Senior Vice President, head of Media Investments and Operations in North America. 

He will report to Global CEO Fredrik Kinge.

Senior VP

In his new role, Linggo will oversee the North America practice. He will be responsible for ECI’s strategic growth and overall client leadership, bridging cross-channel marketing expertise, industry knowledge, technology, and forensic media consulting approaches. 

He will play an integral role in guiding and supporting ECI’s North American clients with objectivity to deliver cutting-edge media performance management, investment strategies and agency management, ultimately driving transformation, media spend effectiveness, measurable ROI, and market advantage.

Linggo’s appointment comes at an opportune time for ECI Media Management as it looks towards the next important phase of North American growth and digital transformation. 

This phase will have a focus on advancing industry-leading media performance and assurance capabilities to drive higher media value and ROI, supporting advertisers in a rapidly shifting media landscape.

Colin Linggo

Prior to joining ECI Media Management, Linggo spent close to 15 years on the client-side in a number of senior marketing positions at Paramount Pictures Corp. (subsidiary of ViacomCBS Inc.) and pre-merger Hewlett Packard, overseeing global media investment strategies and capabilities.  

Most recently, he ran his own strategic marketing and media consulting company, focusing on marketing transformations and digital strategy.  

He has also been an instrumental industry leader in the areas of digital marketing, media and data protection and privacy; he collaborated with numerous industry organisations, The White House and DC policymakers to establish the industry’s best practices and policies on emerging media issues.

Commenting on his appointment, Linggo said: “I am honoured to step into this role to help accelerate ECI Media Management’s strong momentum in the US and Canada.

“More importantly, supporting our current and future clients reach their strategic objectives and reinvestment and growth agenda through rigorous performance management, data and insights, disciplined execution and value-generating insights.  

“This is an exciting opportunity to be part of something special, especially during this post-COVID economic reset/reboot, and I look forward to working with Fredrik and the talented and seasoned ECI team to deliver against our clients’ ambitious goals.”

Global CEO Kinge added: “We are delighted to welcome Colin to the business. His pedigree, passion and understanding of marketing and media are exactly what we need to drive our business forward in North America, while his experience managing million-dollar marketing budgets will ensure that our products and services deliver the best media-led business impact for our clients.”

The appointment is effective immediately and comes a month after ECI announced the promotion of Line Totten as Chief Product Officer to lead its aggressive innovation plans and product development to better serve our clients around the world.