Established in 2015 by Mike Eley and Richard Edwards, Eley Consulting supports leading advertisers with market intelligence and expertise in strategic and digital planning, intermediary services, media accountability and financial transparency.
The move marks the next phase in ECI Media Management’s international growth plans and follows the expansion of its business in the US.
The deal will see Eley Consulting’s talent and client portfolio of UK and European advertisers consolidated into ECI Media Management, boosting the company’s presence and capabilities in the UK and across Europe.
Richard Edwards will join the UK team in a senior client management and new business capacity, while Mike Eley will take on an advisory role.
ECI Media Management is one of the world’s largest media performance consultants with a global footprint across the Americas, Europe and Asia Pacific.
It offers data-driven media intelligence and rigorous benchmarking to a portfolio of blue-chip global advertisers, helping them to ensure their advertising investment and agency relationships drive higher media value for their brands.
Fredrik Kinge, Global CEO of ECI Media Management, said: “This deal is an important milestone for ECI Media Management. Eley Consulting is a well-established and highly regarded consultancy operating in the UK and across Europe and shares our vision for the future of media auditing and investment consulting.
“Consolidating their talented team and portfolio of major advertisers into our business will strengthen our position as one of the leading independent media consultancies in the world.”
Richard Edwards added: “We are pleased to be bringing our business into ECI Media Management – our companies are a natural fit as our values and approach align.
“The integration of our businesses will create a powerful team that will enable ECI Media Management to continue its growth trajectory across Europe.”
The deal is effective immediately.