ECI Media Management, the global media management company, has promoted Line Totten to the newly created role of Chief Product Officer.
Totten will report into Global CEO Fredrik Kinge, and will oversee the development and implementation of an aggressive plan to drive innovation across the company’s product offering.
Chief Product Officer
Totten’s promotion comes at an important time for ECI Media Management as it continues its rapid global expansion and the development of its product offering to meet its clients’ needs in the context of a rapidly changing media landscape.
Totten joined ECI Media Management in 2008 as Head of Auditing Insights and Senior VP of Global Clients.
She has more than 20 years’ experience in media consulting, auditing and market research; prior to joining ECI Media Management, Totten held senior positions at IPSOS MMI and Ebiquity.
Commenting on her appointment, Totten said: “ECI Media Management has an impressive record of steady business growth and a reputation for integrity and innovation in the media consulting space.
“I am very excited to bring additional focus and energy to the development of our product offering to ensure we continue to go beyond our clients’ expectations and drive higher media value in an ever-evolving media landscape.”
Global CEO Kinge added: “We are delighted that Line is taking on this key role in the business.
“To deliver the best media-led business impact for our clients across the world, we need to ensure that we accelerate the development of our product offering and our data capabilities.
“Line’s experience and expertise makes her the top-level operator to make that happen.”