ECI hires consultant to drive US digital media performance

eci deyon sophia brown

ECI Media Management has announced that Citigroup veteran, Deyon Sophia Brown, has joined the company as Digital Consultant, North America. 

She reports to Colin Linggo, Senior Vice President, Head of Media Investments and Operations, North America.

The fast-growing global media management consulting and advisory services company said that, in her new role, Brown will be tasked with advancing the company’s market-leading proprietary digital media performance capabilities and models, while providing subject matter expertise. 

She will also focus on data strategy and intelligence, and act as trusted counsel to ECI Media Management’s leadership team and clients. 

ECI Media Management

Working collaboratively across ECI Media Management’s global network of offices and strategic partners, she will play a key role in the company’s North American growth strategy.

Brown was most recently Vice President, Senior Database Marketing Analyst for Citigroup’s Global Consumer Banking (GCB) U.S. Branded Cards business segment, where she was responsible for driving Citi’s direct-to-consumer digital marketing strategies and initiatives. 

Citi’s Branded Cards business is the world’s largest credit card issuer, with 55 million accounts globally. 

Prior to Citigroup, she held positions at Merrill Lynch, Deutsche Bank and Morgan Stanley.

“We are thrilled to welcome Deyon to the team”, said Linggo. “She is joining at a critical time for both ECI and the media industry.  

“As the post-pandemic recovery continues to accelerate at an unprecedented speed, especially in North America, her experience and expertise will help position our organisation move at the speed of the market and our clients, providing innovative data-focused opportunities”. 

“With her extensive banking background and passion for analytics, I expect to see her contributing positive impact on our clients’ business performance and return on media investment immediately.”

Commenting on her new role, Brown said: “I’m excited to join ECI Media Management at such an opportune moment in the company’s expansion across North America. 

“The US and Canadian media landscapes are transforming at a rapid pace and there is huge opportunity and potential to support brands as they harness those changes to drive higher media value.

“I look forward to working with Colin and our experienced ECI team to deliver unparalleled market advantages to our clients.” 

Brown is a native New Yorker currently based in Plano, a suburb of Dallas, Texas.